I've spent over 15 years in sales — dialing, pitching, closing, and coaching reps to do the same. Over that time, one thing became painfully clear: the gap between what managers think happens on calls and what actually happens is enormous.
Call reviews were always the bottleneck. Listening to full recordings, scribbling notes, trying to remember which rep said what three calls ago. At scale, it's impossible. Most calls never get reviewed at all. The ones that do get surface-level feedback at best.
Pitch|Parse was born from frustration with that status quo. I wanted a tool that could listen to every single call, score it against a consistent framework, and give reps actionable coaching — not generic platitudes, but specific feedback tied to what they actually said.
Pitch|Parse uses AI to analyze sales calls against a structured KPI framework. Upload a recording or paste a transcript, and you get a detailed scorecard with evidence-backed ratings, phase-by-phase breakdown, and personalized coaching recommendations.
It's not about replacing managers — it's about giving them superpowers. When every call gets reviewed, patterns emerge. You spot the rep who crushes discovery but fumbles the close. You find the objection that's derailing 40% of calls. You build a coaching culture where feedback is data-driven, not anecdotal.
We believe every sales team deserves the kind of call analysis that used to require a dedicated QA team. Pitch|Parse makes that accessible to teams of any size — from solo founders validating their pitch to enterprise teams scaling their coaching programs.
Every call, parsed. Every rep, sharper. That's the mission.
Pitch|Parse is built by JINGA SIA, a company registered in Latvia, EU.